5 things we need to know about you.
The essential questions that help us help you get the most out of your project.
1. Objective & purpose
What do you hope to get out of the project? Do you want to provide information, or sell products online? Do you want to stimulate awareness, promote your services or simply to reward and entertain your loyal customers?
2. Target audience
Who are we aiming to attract? Tell us about your current target audience, or if you are trying to reach a new market - who are they? Things you might want to include are:
- Occupation
- Gender ratio
- Average age
- Nationality/location
- Psychological demographic
- Lifestyle preferences
3. Budget & schedule
We understand that your time and money is not unlimited. Let us know upfront and we can help you get the most out of your budget. Make sure we are aware of your schedule and we will always let you know if a deadline is unrealistic. We’ll find a solution that works best for you.
4. About your company
The more we know about you, the better our solution will suit your needs. Tell us your mission statement, your company’s history and philosophy, your place in your market or industry, and your company style and image.
5. What content you are providing us with
(and what we need to find for you)
This includes high resolution images, diagrams, photography, and written copy. If you don’t have all the images you think we’ll need we can source stock images for you or arrange for a photographer. We highly recommend that all written copy be provided by you or your company, but if you need a copywriter we can look into that for you too.
Posted by Leigh Nguyen
12 February 2008