Branding is extremely important when you're trying to make your name and business stand out from the rest and get remembered.
Their Challenge
Professional chef Freddo, wanted to his community website Fed By Freddo easy to remember and recognise amongst the many other cooking sites and communities available.
Our Solution
The entire Fed By Freddo campaign was designed with a fun and easy-going nature in mind. The logo itself is colourful to attract attention and the added chef's hat is both fun and lets us know what the whole concept is about. Cartoon Freddo was conceived and developed as a fun and memorable character to feature on the Fed By Freddo website. The character was then carried over to all printed material, such as the wallet sized recipe cards and corporate material, and along with the logo and equally vibrant colour scheme the whole package is easily recognisable as one name.